In recent years my main focus have been on the internet as the backbone in a new emerging matrix of media consisting of both "old", non-digital media, digitized media, and born-digital media.

I have participated in a number of national and international research projects, such as the National Danish "Modinet"-project on "Media and Democracy in the Network Society" (2002-2005), the EU COST a20 project on the "Impact of the Internet on Mass Media" (2002-2006) and a national developmental project aiming at the establishing of a national Internet archive "netarkivet.dk" from 2000-2005.

My work is mainly based on a rather undogmatic idea of evolutionary media theory. Among the themes are "The Nordic Model of the Infosociety", "the Relation Between Print Media and Online News Media", "The 5'th matrix of Media in the History of Man". "What is web 2.0? A new version of what?". "Digital Divide or Cultural Diversity?" See also list of Publications.

From 2008-2011 I am heading a new project on "Changing Borderlines of the Public Sphere. Mediatization and Citizenship" funded by the Danish Research Council for Communication and Culture.

Currently participating in EU-COST actions on transforming audiencfes and webbased datacollection methods.

Head of Netlab for the development of softwaresupported methods for internet research. The Lab is established ion 2012 as part of the National Research Infrastructure project for the Humanities, DIGHUMLAB.